Face Ad is an interactive face mask that shows commercial advertisements in mask-wearing scenarios. With an LED panel and microcontroller embedded in it, we create a new form of ubiquitous interface, making use of the spare area on a mask to help companies expose their Ads. Additionally, we offer a unique value proposition to users by allowing them to earn dividends for wearing the device, creating a powerful economic incentive for adoption.

​

To further enhance advertising effectiveness, we utilize a range of targeting based on user geolocation, proximity, and psychographic data so that we can deliver advertising content tailored to users in specific contexts. We believe that Face Ad can offer an engaging experience for both consumers and advertisers alike.

-

​

The face mask has become a ubiquitous accessory as we navigate the post-pandemic world. However, what if technologies like Face Ad become reality? While the incentive mechanism sounds plausible, tech companies may try to maximize their profit by exploiting every inch of our body as potential advertising spaces.

​

This kind of technology may sound unrealistic, but we may already experience it without notice. As the iteration of the technology is aligned with the optimization of profit, we have gradually lost our attention since the invention of social media. After we start using it, our brain is incentivized to get more involved in the immersion and pose ourselves in an even more severe situation than before. In the book "Homo Deus," Harrari indicated that technology has grown too fast for people to think about its implication carefully.

​

Being a creator of technology, we engineers should keep thinking the potential impacts and lift up the responsibilities to design the world we want to live in.